Herbs and Flowers, a natural soap brand, approached us with a vision to create a fresh and modern brand identity that reflects their commitment to natural and sustainable ingredients. We collaborated with the brand to develop a new logo and visual identity that captures the essence of their products – simple, yet elegant.
We used a color palette inspired by natural elements, with shades of green and earthy tones, to convey the brand’s commitment to natural ingredients. The new logo features an abstract image of herbs and flowers, which is both playful and sophisticated.
To complete the brand identity, we designed packaging that reflects the new visual identity. The packaging is minimalistic, with a focus on the product and the ingredients, and uses recycled materials to align with the brand’s commitment to sustainability.
Overall, the new brand identity for Herbs and Flowers captures the essence of the brand and its values, while also appealing to modern consumers who are looking for natural and sustainable products.
04/05/2023
