Casio Mag – Watch Brand

We started by refining the brand's logo, simplifying the design and using a clean font to create a more modern look. We then created a new visual identity, incorporating geometric shapes and patterns that played off the contrast between black and white. Throughout the design process, we remained focused on creating a cohesive, unified brand identity that would appeal to Casio Mag's target audience. By staying true to the brand's core values and aesthetic, we were able to create a distinctive new identity that truly captured the essence of Casio Mag.